Manifesto
Localero is a digital platform dedicated to promoting and raising the visibility of music artists who perform live. A scene that moves, city by city, from the stage to the back row.
Manifesto
Localero was born from the will to share the experience of live music with anyone who wants it, starting from the needs of artists, music lovers and the venues that host live performances.
That is why Localero's vision is to spark the experience of the beauty of music in people's everyday lives and to encourage individual creativity.
Localero's mission is to build the place where the experience, the memory, the values and the community of live music live on, giving artists credit for what they do to put their own music out there, to find nights, dates and places to play and, in doing so, to spread local music and foster the cultural and creative growth of the community and of the people in it.
Localero wants to be the lasting witness of this collective story built around music, so that none of this richness is lost.
In doing so, Localero makes it easier and more likely for artists to have their music heard in every kind of venue where that is possible, to spread their work and their talent, letting audiences stay up to date on the live music events taking place in their own city.
We firmly believe, in fact, that talent and creativity have no future without the artist's commitment and goodwill. We are equally convinced that, in this context, sharing can enhance and improve the creativity of the individual artist within a public and dynamic exchange, shaped by the risk of the live performance.
The purpose of Localero and of the tools around it is, therefore, to provide the means to make live music easier to reach and to spread, so that the artistic path can be valued and the creativity of the individual artist developed through the shared experience of all musicians and music lovers.
The Localero.it Team
What drives us
We don't work with major promoters or exclusive ticketing. The platform stays neutral: anyone running a venue or a band has the same tools, regardless of size.
Talents – the score that measures a band's activity – are public, computed with known rules. No opaque algorithms, no buyable positions.
Everything we build serves one thing: bringing more people to gigs. If a feature doesn't grow attendance, we don't ship it.
Sign up as a band and become a Localero, or simply sign up as a Music Lover and follow who you like.